Nutrition & Allergens
AT JESTERS CHCIEKN WE BELIEVE IN SERVING FRESH FOOD PACKED WITH OUR 19 SPICE FLAVOUR RECIPE.
Our Jesters chicken is freshly prepared in our restaurants each day and evening, then breaded by hand under the watchful eye of one of our trained cooks. Our hot side dishes are cooked fresh in restaurant, and our salads and burgers are made on demand each day using only fresh produce. We say no to nasties, and have no artificial colours, flavour additives or trans fats in any of our food. We also insist on full nutritional transparency every time, and in every way, we talk to our customers.
Our Statement
At Jesters Chicken we know that people are more concerned than ever about eating well. So as part of our long running nutrition strategy, we are working towards a 20% reduction in calories per serving by 2027. This is the equivalent of wiping off 57 billion calories from Jester Chicken menus.
RECIPE IMPROVEMENTS
We have been working to reduce the salt, fat, sugar and calories in our recipes for several years. This includes reducing salt by as much as 50% across our menu, cutting saturated fat levels in our frying oil by 10%, and slashing calories in our drinks. We will continue looking at new opportunities in this area, with a national trial of thicker, tastier, healthier fries currently underway.
BEHAVIOURAL CHANGES
We will trial a series of initiatives to make the healthier choice the easy choice. Working with a series of partners, we will trial a behavioural change programme to ‘nudge’ Jester Chicken fans towards lighter choices. This will include a series of trials focused on raising awareness and understanding of nutritional information and pricing and encouraging customers to switch to healthier sides as an alternative to fries and choose low or zero calorie drinks.